What is Skål

Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers, and executives meet at local, national, regional and international levels to discuss and pursue topics of common interest.

Vision

Be a trusted voice in travel and tourism

Mission

Through our leadership, professionalism and friendship, work together to achieve our Vision, maximize networking opportunity and support a responsible tourism industry